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Joe Posnanski has an interesting post up about the relationship between revenue and payroll. As he's so skilled at doing, he turns a common assumption on its head:
You know, we focus a lot here on team payrolls … and those payroll numbers can be pretty stark. This year, for instance, the Yankees $206 million payroll is $44 million more than any other team and at least double the payroll of 22 teams (and six times the payroll of the Pittsburgh Pirates).
But people who know a lot more about accounting and such have told me for a long time that payroll is not the issue — REVENUE is the issue. And when you look at the Forbes numbers, yes, it does seem to ring true that salaries are driven by revenue and not the other way around … that is to say that your ticket price didn’t go up because Roy Halladay got a $60 million extension, but instead Roy Halladay got a $60 million extension because of the price of your Philadelphia ticket (and all the other Phillies revenue streams — the Phillies made $233 million in revenue in 2009, sixth-most in baseball).
As you surely know, the Dodgers are trending in reverse. After bringing in $247 million last season, fourth-most in baseball, the Dodgers have trimmed their payroll to about $95 million (according to USA Today). Those Phillies, on the other hand, parlayed their $233 revenue in 2009 to a 2010 payroll of about $142 million.
To put this in some perspective, using Posnanski's methodology: the Dodgers' revenue grew by $7 million from 2008 to 2009, yet the payroll dropped about $30 million from 2009 to 2010.* Conversely, the Phillies' payroll jumped by $13 million from 2009 to 2010* on the strength of a $17 million revenue increase from the corresponding previous seasons.
*The 2009 figures are Forbes', which accounts for total player costs. The 2010 USA Today figures only consider the Opening Day roster.
The Phillies aren't the only example, of course. Suffice it to say that the norm is exactly what Posnanski suggests: increased revenues lead to increased payroll, not the other way around. Another way to approach the topic is the percentage of revenue spent on baseball operations (a figure which includes payroll). If a team spends 100% of its actual revenue on baseball operations, it neither gains nor loses money on the year. In 2008, the Dodgers spent 93% of club revenue on baseball operations, 61.5% of which went to payroll. In 2009, the Dodgers spent 86.5% of club revenue on baseball operations, 58.4% of which went to payroll. This season, the Dodgers figure to do wonderfully at the gate, while the team carries the second-lowest payroll of the McCourt era.
I'm not sure that any hard conclusions can be drawn from this data. Forbes' figures aren't gospel, and we know the financial structure of the Dodgers is quite complex. It's certainly interesting, though, that the Dodgers' ratios are inverted. The club is spending a little more on non-player expenses while taking more of the revenues out of the team. All winter long, Frank McCourt wanted us to know that the divorce hasn't affected the organization. And yet, every time numbers come out tracking the Dodgers' income and expenses, spending on the team looks down and profit-taking looks up. Considering, as we've been asked, that Frank doesn't have any cash to spare, one has to wonder where the heck it is.
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